Imagine watching your favorite Mobile Legends: Bang Bang team in the comfort of your own home, savoring your beloved McDonald’s meal, and then, all of a sudden, finding out through the livestream that you’ve won a whopping 1,500 in-game diamonds.
That dream will soon become reality as McDonald’s Singapore will be the presenting partner of Mobile Legends: Bang Bang Professional League Singapore Season 6 (MPL SG Season 6), Moonton Games announced on Facebook.
This is the first time the fast-food chain has teamed up with the nation’s only esports professional league.
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New MPL SG Season 6 campaign gives fans the chance to win diamonds with every McDonald’s order
Moonton Games’ head of esports Daniel Chew said that they are delighted to work with some of the nation’s most beloved brands this season.
“This is a resounding validation of the league’s reach and value proposition, and we look forward to teaming up in our shared mission to further elevate our nation’s esports ecosystem,” he wrote.
Activations include the “Turn Gold into Diamonds” digital campaign, which will offer fans the chance to win 1,500 Diamonds with every purchase of a bucket of Chicken McCrispy.
Chicken McCrispy McDelivery promo codes will also pop up during the MPL SG Season 6 livestreams.
The fast-food chain went the extra mile by commissioning a new trophy for the playoffs’ most valuable player, taking the form of the Elemental Lord – the strongest neutral creep in the game.
Aside from McDonald’s, Moonton unveiled partnerships with Head and Shoulders, and OSIM International, with the former already launching its campaign in multiple stores nationwide.
MPL SG Season 6 will begin on September 9. Here is the list of participating teams this season.
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