Updated on May 7, 3:52 p.m. (GMT+8): Fixed title.
Esports superstar Lee “Faker” Sang-hyeok is making headlines again, this time with his latest acquisition — a brand new electric car gifted to him by Mercedes Benz, the luxury car manufacturer and T1’s newest sponsor.
As a highly skilled mid laner in League of Legends, he is known for his precision and lightning-fast reflexes, making him a natural fit for a cutting-edge electric ride.
This new partnership between Mercedes Benz and T1 was announced just before the Mid-Season Invitational (MSI 2023), where he and his team will compete against other top LoL teams from around the world.
Mercedes Benz signs deal with T1, gifts star player Faker a new car
The German automaker has gifted Faker with a top-of-the-line Mercedes-AMG EQE 53MATIC+ according to the Korean esports website Fomos.
This luxury electric sedan boasts a high-powered electric motor and features the MBUX Hyperscreen, an impressive dashboard that includes three separate screens — the largest display ever in a production Mercedes Benz.
The car has a driving range of up to 250-310 miles on a single charge, in addition to a luxurious interior and advanced safety features. The starting price of the Mercedes-AMG EQE 53MATIC+ is US$120,000, a high-end ride for the T1 star player.
With the organization’s new partnership with Mercedes, fans can expect to see the brand’s iconic three-pointed star logo on T1’s jerseys, social media posts, and more. This deal is set to continue for two years, until the end of 2025.
During the MSI 2023 bracket stage, T1’s League of Legends roster will debut their new player uniforms, featuring their latest sponsors. The winning team at MSI 2023 will take home US$50,000, the lion’s share of the prize pool worth US$250,000.
“We expect the main sponsorship agreement between T1 & Mercedes Benz to bring synergy to the growth of the esports industry,” T1 CEO Joe Marsh said. “We’ll provide esports fans with a variety of fun through diverse marketing.”
Additionally, Mercedes is also partnered with Riot Games as its global mobility partner. The collaboration introduced 18-karat, white-gold championship rings to the players of Edward Gaming, the winners of the World Championship 2021 (Worlds).