You’ve heard about luxury fashion brands teaming up with video game titles and esports teams, and now it’s finally Arena of Valor’s turn to strut down the catwalk.
British fashion house Burberry has announced its upcoming partnership with Tencent Games’ mobile MOBA game Honor of Kings (known globally as Arena of Valor). The 30-second teaser shown on Weibo presented the Honor of Kings logo as a rock, which slowly transformed into a lush shrub filled with all kinds of plants and flowers. The final frame revealed that the shrub has been shaped into the Burberry logo, with colorful butterflies flying around it.
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Fans are speculating that the collaboration will launch a unique clothing line as well as in-game skins, similar to League of Legends’ True Damage skin line where the champions have been dressed with Louis Vuitton items in-game.
Neither Tencent nor Burberry has mentioned a date on when the collaboration will be fully revealed, so AoV fans will have to stick around to find out.
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