FaZe Clan has announced that high school basketball star LeBron James Jr., more commonly known as Bronny James, has joined the organization.
Bronny James, eldest son of NBA superstar and Los Angeles Lakers forward LeBron James, was introduced as FaZe’s latest recruit in a series of tweets that included a highlight video of him playing basketball as well as Fortnite: Battle Royale and Call of Duty: Modern Warfare.
Bronny currently has over 330,000 followers on his official Twitch account.
Bronny will be the second basketball star signed by FaZe this week, as the organization previously announced that they have been joined by NBA All-Star and Philadelphia 76ers forward Ben Simmons.
Aside from new recruits Bronny James and Ben Simmons, FaZe’s roster of athletes and gaming content creators also include Miami Heat forward Meyers Leonard and NFL wide receiver for the Pittsburgh Steelers JuJu Smith-Schuster.
Rappers Royce Rodriguez, better known as Ugly God, and Miles Parks McCollum, better known as Lil Yachty, are also affiliated with FaZe. Popular hip hop trio Migos member Kiari Kendrell Cephus, better known as Offset, is also an investor in the organization.
FaZe Clan, already one of the most recognizable brands in both gaming and esports, is continuing to expand its mainstream influence by partnering with American athletes and musicians.