HSBC, one of the world’s largest international banking and financial services organizations, and ONE Esports, a leading esports media platform and subsidiary of Group ONE Holdings (ONE), today announced a new partnership that will change the way players engage with esports.

The partnership, starting as a pilot in Malaysia and Indonesia, will also see HSBC partner with ONE Esports on 10 community tournaments and one major event this year.

Global esports revenues grew to over $1bn in 2021*, with an increase in player numbers of 5.3% from 2019 of which 55% were based in Asia-Pacific.**

In-game resource management is a crucial strategic aspect of esports, but there is little financial guidance on how to optimise these valuable assets. The partners will create tailor-made content to help players manage these prized resources in multiplayer online battle arena (MOBA) games, with useful hints and tips. The expert advice will also be designed to be transferable to life outside of gaming.

ONE’s Analytics and Insights team will also conduct research and produce a report on the Southeast Asian esports community’s preferences and behavior’s related to financial services.

“We are hugely excited to partner with ONE Esports and work together to help gamers, fans, and teams with their in-game and real life financial fitness,” said Jonathan Castleman, Global Head of Brand and Brand Partnerships, HSBC, “Our wider partnership with ONE Esports will help us to learn about an industry that is growing fast, and that is increasingly important to many of our existing and future customers.”

“ONE Esports is thrilled to unveil its partnership with global financial services giant HSBC,” said Carlos Alimurung, CEO, ONE Esports. “Esports has already achieved huge growth, and its potential continues to soar. HSBC has a proven track-record of helping individuals and businesses unlock opportunities, and this partnership can help us all reach new heights.”


*Newzoo’s Key Numbers | Games, Esports, Mobile

**Newzoo The Games Market and Beyond in 2021

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About ONE Esports

ONE Esports features the world’s biggest games, the world’s best teams, and the world’s best esports athletes. As the Home of esports Heroes, ONE Esports unleashes esports heroes who ignite the world with hope, strength, dreams, and inspiration. ONE Esports also owns, a top global esports site that reaches millions of visitors each month, and delivers to its community the latest esports news, reviews, features, how-to guides, and in-depth stories on esports athletes, teams, and fans.

For more updates on ONE Esports, please visit, follow us on Twitter and Instagram @ONEEsports, Facebook at, and LinkedIn at

About HSBC Holdings plc

HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 64 countries and territories in its geographical regions: Europe, Asia, North America, Latin America, and Middle East and North Africa. With assets of $2,969bn at 30 September 2021, HSBC is one of the world’s largest banking and financial services organisations.

Media Contact:

ONE Esports
Elissa Young
Senior Manager of PR & Communications
(t): +65 9226 4022

Jonny Blostone
Head of Corporate Media Relations, Asia-Pacific
(t) +852 2288 2670