League of Legends esports fans will soon be seeing more of Japanese automaker, Honda, as the brand is now the official automotive sponsor of the League of Legends Championship Series.
Honda will be “showcasing the imagination and determination of the League’s top players and teams” through new content, according to North American Head of Esports Partnerships, Matt Archambault.
The brand’s logo can now be seen throughout the LCS Summer Split Playoffs.
Honda is not the first car-maker to enter an automotive partnership in esports.
Toyota is the official sponsor of the Overwatch League, while Mercedes-Benz sponsors ESL One Dota 2. The most valuable player at the end of the ESL tournament will bring home a brand new Mercedes-Benz car.