North American esports team Complexity Gaming (coL) has gotten a major hardware upgrade thanks to a teamup with Taiwanese PC maker MSI.
The partnership will see MSI providing coL players with new hardware while the GameStop Performance Center, the organization’s headquarters, will feature MSI PCs, laptops and monitors. There are also plans for them to partner for events and trade shows, according to the official press release.
It’s not the first time a PC maker partners with esport organizations, for example, Asus sponsors a bunch a teams, such as Ninjas in Pyjamas, while Lenovo last month also announced a tie-up with Singapore-based Team Resurgence with a similar deal to upgrade its headquarters.
“MSI has a stellar reputation in gaming and this partnership will ensure that our players train and compete at the highest level with the latest and most powerful products, setting them up for long term success,” said Daniel Herz, Complexity Gaming’s vice president.
MSI’s marketing vice president, Sam Chern, added that the company was “thrilled to join forces” with the organization.