Fortnite’s latest cross-media event appeared over the weekend, and it’s one of its weirdest ones yet.
The event, which ran for 24 hours starting April 11, 5 a.m. GMT+8, had a 10-minute episode of Chance the Rapper’s new reboot of classic MTV prank show, Punk’d, playing every hour on the Risky Reels drive-in theater.
The reboot is a new series from streaming service Quibi.
Quibi just launched on April 6, so the timing of the promotional tie-up is not in question. But compared to Fortnite’s previous cross-media campaigns, though — which centered on higher-profile properties like the Marvel Cinematic Universe, John Wick, Star Wars, and Stranger Things — Punk’d seems a little overshadowed.
So why would Epic and Quibi partner up to premiere the new show in Fortnite? The prank show does fall well within the interests of Fortnite’s young player base, so perhaps it makes sense for Epic’s advertising revenue goals. And what better way to get your new streaming platform known than to premiere it inside one of the most popular games on the planet.
Quibi does offer a lot more than just Punk’d, promising short but “movie-quality shows designed for your phone” as well as “new shows every week.” A quick peek into its website reveals a variety of series and reality shows headlined by several familiar faces, including Jennifer Lopez, Kevin Hart, and Lebron James, just to name a few.
Other than the free 10-minute clips on Risky Reels, there’s no word on whether Fortnite is planning to release Chance the Rapper skins. We’ll have to settle for Deadpool until then.