Introducing a fresh twist on football footwear with a new IVE Puma collaboration, showcasing the stylish Palermo shoe model.

This iconic shoe style returns with a modern twist, featuring a sleek silhouette and classic gumsole, adorned with playful and vibrant colors that capture the spirit of the coastal capital of Sicily.

IVE Puma collaboration is the perfect collection for pastel lovers

The collection stands out with its array of pastel hues, perfectly complementing IVE’s style. As Puma APAC Ambassador and a K-pop sensation, IVE brings a unique flair to the campaign.

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Embracing the effortless Italian style ethos and blending past and present football influences, the campaign features IVE sporting jersey-inspired looks and vibrant colors in their Puma Palermos.

From timeless Puma jackets to stylish pleated skirts and classic football shorts, the girls are set to celebrate the sweet life of summer.

IVE members Rei, Gaeul, Wonyoung, Yujin, Leeseo, and Liz wearing Puma Palermo collection
Credit: Puma

In addition to the baby pink, beige, and white options, the collection also offers Palermos in hot pink, green, and blue variations.

For fans looking to emulate IVE’s style, purchasing any apparel from the Palermo collection will also snag them a special pack of six autographed IVE photocards, available while stocks last.

Puma Palermo 2024 collection featuring Palermo Grape Mist-Peach Fizz, Palermo
Alpine Snow-PUMA White, Palermo Lth
PUMA White-Rosebay-Sugared
Almond, Palermo
Pink Delight-PUMA Green-Gum, Palermo
Vine-Clementine, and Palermo
Cobalt Glaze-PUMA White
Credit: Puma

The Palermo shoe holds a special place in football culture, originally debuting in the 1980s and becoming a favorite among terrace crowds in football stadiums.

IVE Puma collab: Puma Palermo prices

Palermo Grape Mist-Peach FizzUS$111
Palermo Alpine Snow-Puma WhiteUS$111
Palermo Lth Puma White-Rosebay-Sugared AlmondUS$111
Palermo Pink Delight-Puma Green-GumUS$111
Palermo Vine-ClementineUS$111
Palermo Cobalt Glaze-Puma WhiteUS$111

This IVE Puma collaborative collection is available on Puma’s website and in Puma stores worldwide.

IVE is a girl group from South Korea under Starship Entertainment. It comprises six members: Gaeul, Yujin, Rei, Wonyoung, Liz, and Leeseo.

They are known for their catchy tunes, which often explore themes of self-love. Some of their hits include “I AM,” “After LIKE,” and “LOVE DIVE.”

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