EA has officially announced a new competitive reality TV show that is centered around the life-simulation game, The Sims.

EA has teamed up with ELEAGUE and BuzzFeed Multiplayer to bring an esports spin to the franchise.

“Since its inception, The Sims has been a groundbreaking experience, allowing players to create and virtually live out the stories they create in-game,” said Lyndsay Pearson, GM of The Sims franchise. “We’re continuing that innovative spirit, bringing our community together to compete and showcase their in-game storytelling on a reality show in an entirely new way.”

The show, officially titled “The Sims Spark’d,” is a four-part series where twelve online personalities will compete in skills and elimination challenges for a prize pool of US$100,000.

The players will have to please the Sims community and a panel of celebrity judges, including Dave “SimGuruNinja” Miotke, a Maxis game developer. Maxis is the development studio behind the entire franchise so the contestants might have to pay close attention to the Sims godfather.

Along with the show, Sims players can join in on the fun with the Spark’d Challenge program. With the program, you can participate in a series of in-game challenges and win a chance to be on a future season of the show if you are identified as a top creator.

The Sims Spark’d will premiere on July 17 on TBS and July 20 on the official BuzzFeed Multiplayer YouTube channel.

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