EMERGE Esports is the latest esports talent management agency to hit the scene.
Based in Singapore, they have already signed over 40 international esports talents and gaming personalities, including Dota 2 streamer Dominik “Black^” Reitmeier and legendary player Benedict “hyhy” Lim, former EVOS SG Mobile Legends captain Robert “Oh Deer Bambi” Boon, and Singapore-based cosplayer Xiaoyukiko.
Formed in July this year, the talent agency was set up with the goal of “boosting the growth of the esports ecosystem in Singapore by providing aspiring and existing esports talents with the tools and opportunity to succeed in the industry”. Specifically, they focus on branding, marketing, and general welfare needs of their talents.
More than a dozen brands have partnered with EMERGE, such as Redbull, SteelSeries, and Royale Ergonomics. Non-endemic brands Embily, StashAway, Reubiks Academy, and Singapore’s first home-grown fruit tea, Partea, are also listed.
“Gaming has evolved beyond a hobby for many, and we believe the launch has come at an opportune time. Given its accessibility and rising popularity, it will not be a surprise if esports surpasses traditional sports in revenue in near future,” said 27 year-old Pang Xue Jie, the Chief Gaming Officer (CGO) of EMERGE Esports, a former SEA Games gold-medalist table tennis player who retired two years ago to pursue business.
As part of their launch, EMERGE Esports conducted an offline campaign to raise awareness on the gig economy. They engaged the public by exchanging their unfulfilled dreams or life goals for a sum of money in hopes of starting a larger discussion about the true value of passion.
READ MORE: The long and winding road – by Black^