Customized arena banners will be added to Summoner’s Rift from Summer Split 2020 onward in official matches across regions.

These in-game advertisement banners will only be visible in spectator mode to the online audience, so professional players will not be affected. They will continue to compete within the standard Summoner’s Rift model.

Riot Games Global Head of Communications, Esports, David Higdon added that the custom banners will kick off in the LCS, LEC, LPL and LCK for a start.

NEWS: Summoner's Rift Arena Banners ready for 2020 Summer Splits. Also… we'll be able to use the banners for regional league branding, to help identify the league that you're following. We'll start with @LCSOfficial @LEC @lplenglish & #LCK leagues. Here's a sample image ???? https://t.co/9QGcM805lP pic.twitter.com/9XwzylkDVb
— David Higdon (@davidhigdon) May 26, 2020

This is the first digital product Riot Games has announced ahead of the Summer Split. Fans can look forward to more creative uses of these banners by brands in the future, and additional product announcements before Summer Split begins.

Correct. We have been testing them and developing options to expand with league branding and other uses. Stay tuned, as they have been built to allow for some very cool uses, and the brands will use them creatively
— David Higdon (@davidhigdon) May 26, 2020

Branded arena banners are coming to Summoner’s Rift