As part of ONE Championship’s partnership with TUMI, the luxury luggage brand will appear in an upcoming episode of The Apprentice: ONE Championship Edition to challenge the show’s contestants to help design, market, and launch the ultimate luxury gaming bag.
To bring the bag to life, contestants will work with TUMI to leverage the brand’s innovative functionality, superior performance, and premium design to create a product that is perfectly catered to the needs of gamers on the go.
The winning bag will eventually be sold to the public.
“Given ONE’s global reach and our millennial audience who drive the gaming market, we are excited to support TUMI’s entrance into the gaming world. We are thrilled to use The Apprentice: ONE Championship Edition to facilitate cutting-edge innovation and work with TUMI to bring a compelling product to the market that will strongly resonate with esports athletes,” said Carlos Alimurung, CEO of ONE Esports.
For more information on The Apprentice: ONE Championship Edition, please visit: http://onefc.com/the-apprentice/.
READ MORE: G2 Esports launches branded face masks