Japanese cosmetics brand, Shu Uemura, has partnered up with The Pokémon Company to bring out a new line of Pokémon-themed makeup.

The Shu Uemura x Pokémon line is a limited-edition holiday collection that features different electrifying make-up and shades.

The two companies have also come up with a spinoff version of Pikachu called Pikashu. Pikashu comes in a pale yellow tone with doodle-like black outlines and purple eyes, complete with a lightning tail that’s shaped like a heart at the end.

The collection features three eye palettes called Mythical Purple, Brick Blast, and Thunder Shock. The Thunder Shock palette includes 12 shades of “wearable mauves” and “statement yellows” similar to Pikachu’s main color.

Aside from eye palettes, Shu Uemura best-sellers like lipsticks, cleansing oil, blush-on, and brushes will also be available in limited-edition Pikashu packaging for the collection.


The Shu Uemura x Pokémon collection is already available in USA, Canada, Taiwan, Japan, China, Hong Kong, Malaysia, Australia, and Singapore.

It will drop in Thailand on November 15, in Korea on November 22, in Vietnam on December 1, and in Indonesia on December 2.

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